Lexus | Parker

2012 • Documentary/Image • 16m

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As part of a special celebration, “Lexus | Parker” not only showcases the history, culture and service of the Parker Lexus dealership but also the impact its had on the community as a cohesive brand.

Director:
Scott Edge

Executive Producers:
Dave Parker

Writer:
Scott Edge

Cast:
Dave Parker, Mike Huckabee, Jerry Van Dyke, William T. Dillard II

The project

Two Great Brands

For Dave Parker, his dealership is more than a business, it’s a personal legacy. Dave Parker’s father got into the car business in 1947, today, the culture of service instilled by his father continues and is passed on to his customers.

The Lexus brand is equally impressive with a rich heritage of excellence and distiguished service. Together, the two brands create a seamless compliment. “Lexus | Parker” unpacks it all with unique perspectives from celebrity customers, loyal staff and experienced leadership.

The production

Under the hood...

“Lexus | Parker” story required thoughtful preparation for authentic responses. Our cinematic approach for coverage required precise coordination between crews and the interviewees. The execution of the edit required insight on how Parker Lexus does business and brand accuracy. From celebrity interviews to the repeat customers; from family heritage to charity work, “Lexus | Parker” brought an inviting and heartfelt tone with cinematic scope.