Promotional Campaign

Client: FamilyLife

“Love Like You Mean It” is a marriage cruise that happens every year the week of Valentines Day.  The promo was designed to promote the cruise in a funny and entertaining way!

Watch The Promo

About the Project

VALENTINE'S DAY!!!

The Love Like You Mean it marriage cruise has been around for over a decade!  As a promotional piece, it was imprtant to highlight the feedback past cruisers ranked most important and impactful while also promoting the fun!

So what did we do?  We pitched a musical  of course! 

SkyGate Studios won the project and was tasked with creating an unique, memberable and effective campaign.  What we came up with became an instant crowd favorite!  The hilarious story compares and contrasts the experience and possibilities of a Valentine’s Day forgotten and rememberd while showcasing all the perks of a Love Like You Mean it Cruise!

 

Project Requirements

L

Development

+ Consultation
+ Project Outline and Treatments
+ Scripting, Lyrics  & Stroyboarding
+ Creative Development
+ Budget Estimates
+ Project Scheduling
L

Pre-Production

+ General Contracting
+ Production Schedules
+ Production Coordination
+ Creative Development
+ Brand Continuity
+ Location Scouting & Releases
+ Casting
L

Production

+ Project & Team Management
+ Recording Studio
+ Budget Management
+ Media Releases
+ Location Management
+ Art Direction
+ Filming & Production Execution
L

Post-Production

+ Editorial
+ Sound Design
+ Vocal Mixing
+ Animation
+ VFX
+ Color Grading
Development
+ Consultation
+ Project Outline and Treatments
+ Scripting  & Stroyboarding
+ Creative Development
+ Budget Estimates
+ Project Scheduling
Pre-Production
+ General Contracting
+ Production Schedules
+ Production Coordination
+ Creative Development
+ Brand Continuity
+ Location Scouting & Releases
+ Casting
Production
+ Project & Team Management
+ Recording Studio
+ Budget Management
+ Media Releases
+ Location Management
+ Art Direction
+ Filming & Production Execution
Post-Production
+ Editorial
+ Sound Design
+ Vocal Mixing
+ Animation
+ VFX
+ Color Grading

Service Highlights

A Musical!

Based on the “Infernal Galop (Can Can)” by Jacques Offenbach in 1858, this classic operetta was hilariously reimagined with lyrics for the promo!

Story

The story contrasts the nightmare of a spouse forgetting it’s Valentine’s Day with the dream of one aboard a Love Like You Mean It Cruise.

Production Planning

Pre-recording vocals, lipsyncing performances and multiple locations filmed non-sequentially aboard a cruise ship at sea and locally in the field; everything had to be PERFECTLY previsualized… and it was.

Know more about all the services SkyGate Studios offers.

Script Moments

Enjoy a few lyrical moments paired with the visuals from the Love Like You Mean Marriage Cruise promo.

Something tells me I’m in deep!
I’m laying here and I can’t sleep!

‘Forgetting something that’s for sure,
Something that pertains to her!

VALENTINES DAY!
How did this sneak up on me?!
VALENTINES DAY!
Morning, honey! How’d you sleep?

Dad forgot again…
Shhh! Here’s five bucks now not a peep!

Every year it’s so darn hectic!
Flowers! Cards! It’s so pathetic!
Pointless trinkets, crowds and traffic,

EVERYBODY’S GETTING IN MY WAY!

It’s up to me! I’m cooking dinner!
Winner! Winner! Chicken dinner!
‘Could act sick… I’m such a sinner.

Suck it up!
I’ll make it up to her!

AAH!  I’m late for work now!
‘Got to go… forgot to check out.

Going to jail.
This won’t go well…

… and the car’s illegally parked!

I LOVE THESE STAIRS
THEY’RE JUST
THE BEST!

Check out the A/V script paralleling the lyrics with the visual descriptions.

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(501) 772-2068

SkyGate Studios, Inc.
16607 Cantrell Road, Suite 9
Little Rock, AR 72223

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Contact Info

16607 Cantrell Rd, Ste. 9
Little Rock, AR, 72223

+501.772.2068

info@skygatestudios.com

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