Promotional Campaign
Client: FamilyLife“Love Like You Mean It” is a marriage cruise that happens every year the week of Valentines Day. The promo was designed to promote the cruise in a funny and entertaining way!
About the Project
VALENTINE'S DAY!!!
The Love Like You Mean it marriage cruise has been around for over a decade! As a promotional piece, it was imprtant to highlight the feedback past cruisers ranked most important and impactful while also promoting the fun!
So what did we do? We pitched a musical of course!Â
SkyGate Studios won the project and was tasked with creating an unique, memberable and effective campaign. What we came up with became an instant crowd favorite! The hilarious story compares and contrasts the experience and possibilities of a Valentine’s Day forgotten and rememberd while showcasing all the perks of a Love Like You Mean it Cruise!
Project Requirements
Development
+ Project Outline and Treatments
+ Scripting  & Stroyboarding
+ Creative Development
+ Budget Estimates
+ Project Scheduling
Pre-Production
+ Production Schedules
+ Production Coordination
+ Creative Development
+ Brand Continuity
+ Location Scouting & Releases
+ Casting
Production
+ Studio/Equipment Rental
+ Media Releases
+ Location Management
+ Art Direction
+ Filming & Production Execution
Post-Production
+ VFX
Development
+ Project Outline and Treatments
+ Scripting  & Stroyboarding
+ Creative Development
+ Budget Estimates
+ Project Scheduling
Production
+ Studio/Equipment Rental
+ Media Releases
+ Location Management
+ Art Direction
+ Filming & Production Execution
Pre-Production
+ Production Schedules
+ Production Coordination
+ Creative Development
+ Brand Continuity
+ Location Scouting & Releases
+ Casting
Post-Production
+ VFX
Development
+ Project Outline and Treatments
+ Scripting  & Stroyboarding
+ Creative Development
+ Budget Estimates
+ Project Scheduling
Pre-Production
+ Production Schedules
+ Production Coordination
+ Creative Development
+ Brand Continuity
+ Location Scouting & Releases
+ Casting
Production
+ Recording Studio
+ Media Releases
+ Location Management
+ Art Direction
+ Filming & Production Execution
Post-Production
+ VFX
Service Highlights
A Musical!
Based on the “Infernal Galop (Can Can)” by Jacques Offenbach in 1858, this classic operetta was hilariously reimagined with lyrics for the promo!
Story
The story contrasts the nightmare of a spouse forgetting it’s Valentine’s Day with the dream of one aboard a Love Like You Mean It Cruise.
Production Planning
Pre-recording vocals, lipsyncing performances and multiple locations filmed non-sequentially aboard a cruise ship at sea and locally in the field; everything had to be PERFECTLY previsualized… and it was.
Know more about all the services SkyGate Studios offers.
Script Moments
Enjoy a few lyrical moments paired with the visuals from the Love Like You Mean Marriage Cruise promo.
Check out the A/V script paralleling the lyrics with the visual descriptions.
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